PPC Advertising and Google Ad Words

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

PPC Advertising and Google Adwords

PPC advertising and google adwords is an paid verison of getting traffic from the search engine.
What it is?
Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience.

It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.

The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually.

It is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.

There are seven kind of understanding of google on the base google gives you certifications as google adwords certification.

PPC Advertising and Google Adwords:-

The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization.

To become AdWords certified, you’ll need to pass the AdWords Fundamentals exam and one of the other AdWords exams.

You can demonstrate your expertise and help your company earn the Google Partner badge with an AdWords certification.

What you need to learn to get certified:-

First of all you need to pass a fundamental exam and then a category wise exam for a professional certification from google.

Exam:-1 Google Fundamental

1:-Introduction to AdWords.

Learn about the benefits of online advertising and AdWords, Google’s advertising networks, and how AdWords works.

2:-Campaign Management

Learn about AdWords campaign structure, targeting, and bids and budgets.

3:-Measurement and optimization

Learn about metrics and tools to measure and optimize campaign performance.

This exam contains 100 questions with the time of 120 minutes and passing scores is 80%.

This certificate is valid for 12 months only.You need to re-take the exam after 12 months.

PPC Advertising and Google Adwords

Exam No:-2 Search Advertising

This exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

what you need to learn to pass this exam?

1:-Search advertising overview

Learn about search advertising trends and opportunities.

2:-Set up your Search Network campaign

Create an effective Search campaign for your marketing goals.

3:-Showing your ads

Learn about keywords and targeting on the Search Network.

4:-Determine your bid and budget

Choose the right bidding strategy for your marketing goals.

 5:-Manage your Search Network campaign

Use the right tools and features to run your Search campaign.

6:-Measure your Search Network campaign

Get the data you need to track your campaign performance.

7:-Monitor your Search Network campaign

Create and understand AdWords reports for your campaign.

8:-Optimize your Search Network campaign

Get strategic advice to help you make the most of your campaign.

This exam contains 100 questions with the time of 120 minutes and passing scores is 80%.

This certificate is valid for 12 months only.You need to re-take the exam after 12 months.

PPC Advertising and Google Adwords

Exam:-3 Display Advertising

This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

What you need to learn to pass this exam?

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This exam contains 100 questions with the time of 120 minutes and passing score is 80%.

This certificate is valid for 12 months only.You need to re-take the exam after 12 months.

PPC Advertising and Google Adwords

Exam:-4 Video Advertising

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This exam contains 74 questions and time period of 90 minutes.

Passing marks tends to be stable at 80% and validity of certificate is 12 months.

PPC Advertising and Google Adwords

Exam:-5 Mobile Advertising

This exam covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

What you need to learn to pass the exam?

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This exam contains 70 questions and is of 90 minutes.

Passing score remains stand-still at 80% and validity of the certificate will be of 12 months.

PPC Advertising and Google Adwords

Exam:-6 Shopping Advertising

This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

What you need to learn to pass this exam?

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This Exam contains 63 questions and will be of 90 minutes.

Validity of the certificate is 12 months if you got 80% marks.

PPC Advertising and Google Adwords

Exam:-7 Mobile Sites

This exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites.

What to learn to pass this exam?

Answer is in the below picture:-

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

 

 

 

 

This exam is of maximum 65 questions and the time period to complete this exam is 90 minutes.

Passing score of this exam is 80% and the validity of the certificate if you quality to get one will be twelve (12)months.

After getting all these certifications,you can even qualify to become an google partner agency or become a premium google partner agency in india.

Read More about Google partner program

So now do you want to see all these certifications of our founder member?

Google Fundamental Exam Passing is mandatory to get certify in any of the seven certification exam.

1:- Google Search Advertisement Certificate

2:-Google Display Advertisement Certificate

3:-Google Video Advertisement Certificate

4:-Google Mobile Advertisement Certificate

5:-Google Shopping Advertisement Certificate

6:-Google Mobile Sites Advertisement Certificate

So,now you want to enroll yourself for this training program.

You can fill a query form to get details about the admission procedure.

Enroll Now/Request a Call back

 

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